Privacy policy

Introduction

Last updated: 07/02/2026

This website is owned and operated under the brand name The Predas Collective, a creative and communications collective based in Florence, Italy.

This Privacy Policy explains how personal data is collected, used, stored, and protected when you visit this website or contact us, in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation - GDPR).

By using this website, you acknowledge that you have read and understood this Privacy Policy.

1. Data controller

For the purposes of the GDPR, the data controller is:

Florin Preda
Sole trader (freelancer) registered in Italy under the regime forfettario
Operating under the brand name The Predas Collective
VAT number (Partita IVA): 07508290488
Location: Florence, Italy
Email: contact@thepredas.com

Although The Predas Collective is the public-facing brand, all legal and administrative responsibility for the processing of personal data lies with Florin Preda.

Nonetheless, your privacy is important, and this Privacy Policy explains how and why personal data may be collected and processed through the contact form on this site. All personal data is handled in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation or GDPR).

2. Scope of this policy

This website:

Does not sell goods or services online
Does not process payments or commercial transactions
Does not display third-party advertising
Does not operate newsletters or marketing mailing lists

Personal data is processed only in limited and clearly defined circumstances, as described below.

3. When do we collect and process your personal data?

You are not required to provide any personal data to simply view or navigate this website.

However, personal data is collected when you voluntarily use the contact form on the site to get in touch with The Predas Collective. When doing so, you are asked to submit the following information:

First Name
Last Name
Email Address
The content of your message or inquiry (which may contain other voluntary personal details)

You are encouraged not to include sensitive personal data (such as health information, political opinions, or religious beliefs).

4. Website analytics

This website uses Squarespace’s built-in analytics tools to understand general website traffic and performance.

The following technical data may be collected automatically:

Browser type and version
Device and operating system
IP address
Pages visited
Clicks and internal navigation
Scrolling activity
Search queries
Timestamps and session duration

This data is aggregated and anonymised and is not used to identify individual users.

Squarespace acts as a data processor under the GDPR.

The Predas Collective does not use third-party analytics services such as Google Analytics, Meta Pixel, or similar tracking tools.

5. Purpose of processing

Personal data is processed solely for the following purposes:

Responding to inquiries submitted via the contact form
Maintaining necessary communication related to those inquiries
Ensuring the technical functionality, security, and performance of the website

Personal data is not used for:

Marketing or advertising
Newsletters
Automated decision-making
Profiling or behavioural targeting

6. Legal basis for processing

Personal data is processed on the following legal bases under Article 6 GDPR:

Consent (Art. 6(1)(a)) – when you voluntarily submit the contact form
Performance of pre-contractual measures (Art. 6(1)(b)) – when processing is necessary to respond to your request

You may withdraw your consent at any time.

7. Data storage and security

This website is hosted on Squarespace, which provides the technical infrastructure for website hosting and form submissions.

Data submitted through the contact form is transmitted via secure systems
No separate or external database of personal data is maintained
Messages are stored only for as long as necessary to respond and follow up

Appropriate technical and organisational measures are in place to protect personal data against unauthorised access, loss, or misuse.

8. International data transfers

Squarespace is a company based in the United States and may process data on servers located outside the European Union.

Any international data transfers are carried out in compliance with GDPR requirements, including the use of Standard Contractual Clauses approved by the European Commission.

9. Data retention

Personal data submitted through the contact form is retained only for the time necessary to handle the inquiry.

As a general rule:

Messages are deleted within three (3) months, unless further communication is ongoing
No long-term archives or backups are maintained outside Squarespace’s secure systems

10. Sharing of personal data

Personal data is not shared with third parties.

Access to personal data is limited to:

Florin Preda (data controller)
Squarespace, acting solely as a data processor

Personal data is never sold, rented, or transferred to advertisers, marketing platforms, or external services, unless required by law.

11. Your Rights under the GDPR

As a data subject, you have the following rights:

Right of access – You can request a copy of the personal data The Predas Collective holds about you.
Right to rectification – You can ask for corrections to inaccurate or incomplete data.
Right to erasure – You may request that your data be deleted, unless legally required to be retained.
Right to restrict processing – You can request a temporary stop to processing while a concern is being addressed.
Right to data portability – You may request a copy of your data in a commonly used format.
Right to withdraw consent – You can withdraw your consent at any time. This will not affect the lawfulness of any processing carried out before the withdrawal.

To exercise any of these rights, please email us at contact@thepredas.com. Requests will be responded to within 30 days.

Right to lodge a complaint

If you believe your data has been processed unlawfully, you have the right to lodge a complaint with the competent supervisory authority:

Garante per la Protezione dei Dati Personali (Italy)
https://www.garanteprivacy.it

12. Cookies and tracking

This website uses only essential cookies provided by Squarespace to support website functionality and performance (e.g., language preferences or session security).

This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. For information about viewing the cookies dropped on your device, visit The cookies Squarespace uses.

These necessary and required cookies are always used, which allow Squarespace, our hosting platform, to securely serve this website to you.

These analytics and performance cookies are used on this website, as described below, only when you acknowledge our cookie banner. This website uses analytics and performance cookies to view site traffic, activity, and other data.

13. Protection of Artistic Content

All photographs, text, and visual materials on this website are the intellectual property of The Predas Collective, legally known as Florin Preda, unless otherwise stated.

The following actions are strictly prohibited without prior written permission:

Downloading, copying, or saving images
Reproducing or modifying photographs
Using images for personal or commercial purposes
Uploading images to other platforms, including social media
Using images for AI training, generation, or similar technologies

All rights are reserved.

To request permission or licensing, contact: contact@thepredas.com

Contact

If you have any questions about this Privacy Policy or how your data is handled, feel free to contact:

📧 contact@thepredas.com
📍 Florence, Italy

All content on this website is protected by copyright and may not be used without prior written permission.