Florin is a Florence-based visual storyteller and communications professional working at the intersection of design, photography, and narrative. With experience across creative and institutional environments, he brings a thoughtful eye to every project, balancing aesthetics, clarity, and emotional depth.

His work spans visual design, branding, and photography, often exploring human connection and subtle emotion. Whether through a campaign, a layout, or a photograph, Florin seeks to create visual experiences that feel honest and grounded.

Approach

Curiosity and empathy shape Florin’s creative process. He believes that good design goes beyond visuals, it communicates intention, evokes emotion, and builds trust. Drawing on his experience in communication strategy and visual media, he aims to tell stories that reflect authenticity and purpose, bridging creativity and meaning in everything he creates.